Protecting Your Association's Name
The Colorado Secretary of State acts as the registrar for corporate names as well as trademarks. By incorporating your association, its name is reserved for its exclusive use. However, an association should also register its logo and tagline as trademarks to ensure that it has the exclusive right to use of these identifying words or logos. Trademarks are defined as any word, name or symbol, or any combination, used to identify and distinguish goods made or, in the case of a community association, services provided. In most instances, a community association's tagline, logo or even its name may be considered a trademark. Recognizing association logos and taglines as trademarks protects the good will received by the association and prevents others from using the logo or tagline without the association's consent.
